Monday, April 11, 2011

The Three Forces of the Long Tail in action

This video, a cover of Rebecca Black's brain-killing "Friday", by Matt Mulholland, goes a long way towards redeeming the song. Or at the very least making it less painful to watch. Mulholland takes the song in a completely different direction, stripping away the bubblegum and replacing it with imitation pathos. What's interesting, though, is that the appearance of this video on this blog is only possible through the Long Tail.

Anderson suggests that there are three forces that enable the Long Tail: 1) Democratization of Production, 2) Democratization of Distribution, and 3) Connection of Supply and Demand. To get this video here required first the popularization of the original "Friday" video through blogs, the availability of production tools for Mulholland to make his cover, and again the presence of blogs to spread the word about the cover version. At every step, no Long Tail, likely no cover video.

Better, right?

(via BoingBoing)

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