Advances in technology have allowed corporate broadcast media and personal communication media to share a common medium, which as a result begins to overlap as both amateurs and professionals have the ability to publish material.
Communication in the modern day has openly challenged the separation of media as an outlet of information and broadcasting. It is now possible for anyone in the world to become a broadcaster of information from gossip to a few friends, to inside information on global events. Because of this, the notions of audience and broadcaster have become increasingly intertwined. However the evolution of this form of communication was originally intended for small groups to be able to communicate with each other. Wide audience communication was a by-product of small-cluster communication, which has also challenged conventional notions of fame. However because the famous always have such a wide audience, these individuals are able to keep their status and societal notions of fame are kept intact.
The expanding world of social media has allowed for broadcasting and communication to be utilized in conjunction with one another, and its heavy reliance on user input has created an online medium for “user-generated content.”
Personal communication and publishing, once separate functions, now shade into one another. When people talk about user-generated content, they are describing ways that users create and share media, with no professionals involved. Most user generated content is created as communication in small groups. But because of its popularity people have now began publishing for wider audiences and these larger groups can judge the value of the publishing and the publisher by a process called filtering. Filtering allows users to separate the "good" content from the "bad" content. People enjoy this filtering process because no longer do people have to rely solely on the publisher's judgement regarding the quality of a post.
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