Monday, April 11, 2011

The Long Tail Chapter 12: The Infinite Screen

The emergence of online video has provided benefits to both viewers and networks through instantaneous viewership and through the expansion to new audiences. Although television is still restricted by limited shelf space, the integration of online content with television illustrates the continuing transformation of television through the long tail.

Internet streaming video allows almost anyone to cheaply and easily upload free videos, and people can view those videos at their leisure for free. The ability to watch streaming video helped make the experience more organic, as video was previous always compressed into 30 minute time slots on television (even though most video is much shorter or much longer than that).

Home VCR scared the movie industry because it allowed people to watch videos much more cheaply, but they failed to realize that the improved selection and reduced price would greatly expand the audience.

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