Monday, April 11, 2011

The Long Tail Chapter 13: Beyond Entertainment

Ebay is an illustration of the long tail in both products and merchants, where non-mainstream items can be sold by ordinary people. Because of the amount of control sellers have over their products, goods that are provided on Ebay are not standardized, leading to its lack of a filter system, of which could expand its productivity.

Companies like and Google figured out that they could take the cost out of using the long tail in their markets - Salesforce by pooling the efforts of small software businesses all over the planet and Google by using the advertisements of smaller businesses because it’s very low cost.

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